Introducing
VelvetDrop brings luxury lip oils and travel beauty essentials to women who want to look polished — without the ritual. Modern formulas, clean design, always ready to go.
The Lineup
Weightless tinted oil. Hydrates, shines, leaves a whisper of color. The product your lips have been waiting for.
$22 – $28Active-ingredient facial mist for work, travel, and everyday reset. Your skin, anytime, anywhere.
$18 – $25Everything you need, nothing you don't. Curated cosmetic bag for women who are always moving.
$35 – $45Lip products grew in 2024 — the fastest makeup segment driven by hybrid skincare-cosmetics formulas.
Lip treatments grew in Europe last year. Tinted lip oils are now the single most-searched lip category globally.
Of all beauty sales now happen online — DTC brands have never had a better window to reach customers directly.
Our Belief
"The best beauty routine is the one you actually have time for."
We built VelvetDrop for the woman who doesn't have an hour. Who wants to look like she tried, without the 14-step ritual. Who travels light, moves fast, and refuses to compromise on feeling put-together.
Modern. Affordable. Travel-ready. Clean enough to photograph, luxurious enough to feel.
VelvetDrop launches soon. Three products that will change how you think about your routine.